China makes some of world’s best products, but who cares? We only know her as the world’s biggest copycat. A common phrase, ‘Is it original or Chinese?’ says it all. The brand ‘Chinese’ is almost the opposite of the original now. It is not absolutely true and therefore unfair. But that’s how the world interprets it. The story is no better towards our south. We are literally sandwiched between two biggest copycats.
Do we want this to happen to our country? Aren’t we happy being a happy country? Intellectual property is taken casually in Bhutan. You can sing a stolen song and become a star, but if you steal a pair of shoes you will go behind the bar. We haven’t yet begun to comprehend the value of intellectual property and understand the rights.
Material property has a price, but we fail to understand that intellectual property is priceless. A book is to an author as building is to a landlord; both are fragments of their dreams upon which they have invested sweat and sleepless nights. The landlord knows that his building can house thousands of books but the author knows his book can house thousand buildings.
From the videocassette-days, Bhutanese perfected the art of piracy. First, an entrepreneur brought in pirated Indian cassettes and ran a hiring shop. His neighbor saw it and opened his version - another cassette shop. If it was even a dustbin outside their shops they would have fought over its ownership, but it was only a business idea, which got stolen. So, no one cared. Soon the town was flooded with cassette shops. How does it sound: Pirated cassettes business idea got pirated?
The story continued with telephone booths, pan shops, snooker rooms, beauty and gaming palours, Drayang, Bangkok shops, Dhaka sale, Bangkok wholesale etc. At times the copies became bigger than the originals. Customers loved more options only if they knew something about ethics.
It’s tolerable when the idea is copied into another town or at least hundred meters away, but people have the guts to replicate just next door. Look at carwash business; it’s everywhere now. Some are ten senseless meters away from the first one. Coffee cafés, gyms, Karaoke, handicraft shops, furniture stores, etc. are emerging ideas that are duplicated daily. I call these people proud thieves!
In schools, assignments are replicated from class to class and batch to batch; some assignments are passed down across generations. The geography practical assignment our batch copied in 2002 is still reproduced today. That’s because we are assessed on our correctness and not on the originality.
Let’s go to Facebook. I created a group called B-Bay- Buying and selling second hand Stuffs. When the brand B-Bay became so popular, people started copying it and the worst was when people reproduced my group, and also its name word for word. Even if they couldn’t create anything original, I wish they had named their group differently, something like C-Gay; at least they would have something to call theirs. But the very intentions were wicked; they simply wanted to mislead people.
First, it’s about respect and integrity. Any person with his self-respect intact would never steal; be it an idea, a piece of writing, work of art, a brand or a product. He would rather ask, borrow or buy. And second, for a small nation to develop into a knowledge society, it should be conducive for creativity and innovation to flourish, not stolen.
What gives us so much courage to take this serious issue for granted? Obviously it is our careless and forgiving Bhutanese nature and the same forgiving Bhutanese laws protecting it. Intellectual Property Office in Thimphu has staggering 15,000 plus IP Rights registrations; sadly, almost all are from outside Bhutan. We neither protect our own intellectual property rights nor care about others’. The department that is entrusted with the task of educating and protecting intellectual property rights is hardly empowered to discipline our careless citizens.
Across the world Intellectual Property Right is a serious business, they invest as much in protecting a product as they do in producing the product. The whole concept is based on mistrust. People make fortunes illegally as much as legally. They think like a thief and build the protection.
We can choose to be different. We can educate our society into a place where protection is not even needed. If every Bhutanese develops appreciation for the intellectual property rights and intolerance against any form of piracy, eventually the few bad people will have to give up.
Material property has a price, but we fail to understand that intellectual property is priceless. A book is to an author as building is to a landlord; both are fragments of their dreams upon which they have invested sweat and sleepless nights. The landlord knows that his building can house thousands of books but the author knows his book can house thousand buildings.
From the videocassette-days, Bhutanese perfected the art of piracy. First, an entrepreneur brought in pirated Indian cassettes and ran a hiring shop. His neighbor saw it and opened his version - another cassette shop. If it was even a dustbin outside their shops they would have fought over its ownership, but it was only a business idea, which got stolen. So, no one cared. Soon the town was flooded with cassette shops. How does it sound: Pirated cassettes business idea got pirated?
The story continued with telephone booths, pan shops, snooker rooms, beauty and gaming palours, Drayang, Bangkok shops, Dhaka sale, Bangkok wholesale etc. At times the copies became bigger than the originals. Customers loved more options only if they knew something about ethics.
It’s tolerable when the idea is copied into another town or at least hundred meters away, but people have the guts to replicate just next door. Look at carwash business; it’s everywhere now. Some are ten senseless meters away from the first one. Coffee cafés, gyms, Karaoke, handicraft shops, furniture stores, etc. are emerging ideas that are duplicated daily. I call these people proud thieves!
In schools, assignments are replicated from class to class and batch to batch; some assignments are passed down across generations. The geography practical assignment our batch copied in 2002 is still reproduced today. That’s because we are assessed on our correctness and not on the originality.
Let’s go to Facebook. I created a group called B-Bay- Buying and selling second hand Stuffs. When the brand B-Bay became so popular, people started copying it and the worst was when people reproduced my group, and also its name word for word. Even if they couldn’t create anything original, I wish they had named their group differently, something like C-Gay; at least they would have something to call theirs. But the very intentions were wicked; they simply wanted to mislead people.
 |
| B-Bay Imitations |
 |
| One Fake BBay, and People behind it (Mostly anonymous) |
What gives us so much courage to take this serious issue for granted? Obviously it is our careless and forgiving Bhutanese nature and the same forgiving Bhutanese laws protecting it. Intellectual Property Office in Thimphu has staggering 15,000 plus IP Rights registrations; sadly, almost all are from outside Bhutan. We neither protect our own intellectual property rights nor care about others’. The department that is entrusted with the task of educating and protecting intellectual property rights is hardly empowered to discipline our careless citizens.
Across the world Intellectual Property Right is a serious business, they invest as much in protecting a product as they do in producing the product. The whole concept is based on mistrust. People make fortunes illegally as much as legally. They think like a thief and build the protection.
We can choose to be different. We can educate our society into a place where protection is not even needed. If every Bhutanese develops appreciation for the intellectual property rights and intolerance against any form of piracy, eventually the few bad people will have to give up.
