When I was growing up, becoming a writer was the most romantic idea to choose as a dream. I tended to this dream by reading biographies of authors, watching movies and documentaries based on the lives of writers, collected pictures of V.S Naipaul, Salman Rushdie and Sidney Sheldon when kids of my age were collecting posters of Leonardo DiCaprio and Salman Khan.
One day after I became a man, the beautiful dream turned into a disappointment when I learnt that there was not a single dedicated book publisher in the country and that the Bhutanese book market was too poor to produce any fulltime writer. There were only a few authors who managed to go beyond their first book, which is a sign that they managed to sell their first book enough to save them from bankruptcy and dare to publish again. In short, there was no hope. The idea is only romantic.
I didn't want to believe that there isn't any hope after a lifetime of waiting to become a writer. I wanted to make things work. That's why Nawang and I sat down and charted out a plan to bring together all the Bhutanese writers under Writers Association of Bhutan (WAB). We thought we could collectively create a society where literature thrived and therefore writing became a well-paid profession. A decade into building WAB with some founding members we came nowhere.
We failed to convince our writers that we could be a lot stronger if we worked as a community, create services and facilities that every writer could leverage on, build a platform to launch books and reach masses in ways that we individually could not achieve. We are disillusioned individuals who carry a massive ego to form any functioning team; everyone thought they are popular enough to survive and thrive alone.
Well, all is not lost. WAB managed to create a platform where aspiring writers honed their skills and gained recognitions. Nawang's 'Crowdpublishing' model helped several new writers publish their books, including my book PaSsu Diary. I used my social network to sell 3000 copies of my book easily. If WAB became an institution much can be done to help every Bhutanese who aspire to become a writer and also those who have already published but couldn't do much as writers, which is a common problem that we fail to recognize.
But when WAB didn't happen as expected because it involved so many players to make an association, I pushed for a more personal and smaller dream with Nawang and Tharchen, to do almost the same thing as WAB but as a private venture. And that's BOOKNESE.
What is BOOKNESE?
BOOKNESE is an ecosystem of Bhutanese books, their writers, their readers, and the bookstores where they are sold at. It’s the platform that is making an extra effort to celebrates Bhutanese literature because if we don’t, no one else will.
BOOKNESE is archiving and exhibiting every book ever written by Bhutanese so that we could come to appreciate that a small country has produced so many works of literature, perhaps the highest per capita in the world. We showcase and promote every book with equal passion and unbiased attention.
BOOKNESE aspires and works towards becoming that national archive where anyone interested in Bhutanese literature will come to seek authentic and reliable information so that no one will have to rely on random third-party foreign online sources, where we are not even treated with due respect.
BOOKNESE ensures that every book receives its fair share of readers and that the content of the book is discussed objectively, reviewed fairly, and judged for its worth. BOOKNESE has established ways to celebrate good books, critique bad ones, and ensure that no writer is disillusioned by a few good reviews from close friends, or disheartened by a few bad reviews from jealous readers.
BOOKNESE guarantees every book gets equal access to the market; the market that is enhanced through a network of bookstores that is made accessible from any dzongkhag through this online platform. Booknese establishes trust and goodwill with the bookstores and sources books from them and expands their reach beyond their towns to the whole of the nation and even beyond.
BOOKNESE is a nonprofit venture, not because we aren't interested in profit but because there is no way we will ever make a profit out of books, especially Bhutanese books. It's, therefore, more profitable not to do this business but if we don't do it, who's going to do it?
