How Much Would it Cost Us?

I have learned that "If Amazon.com shuts down for 60 minutes, it loses more than US$3 million" from a ThimphuTech.com's tweet. Boaz Shmueli, the passionate brain behind ThimphuTech.com works and lives in Thimphu. He has the world of internet on his finger tips, and has been very kind in helping every Bhutanese with tech related issues. He also runs a Q&A column in Kuensel's weekend K2 magazine to extend his helpful hand further. So far he has been our 'May Day'; he enlightened us on issues faced by our isp and other organizations, he warned us of hackers and malicious activities on our sites, he showed us better and secured way to occupy space on the virtual world... he always remained tactful and did us the services that we should actually expect from our ISP Druknet. He also covered areas in cellular communication when BMobile failed to explain or inform.

That Tweet!

So when he tweet about Amazon.com right after Bhutan experienced an unexplained and uninformed internet outage he means to let Druknet understand that every time they are out of service they are losing business. But question is would they even know about the tweet since Druknet is not even on twitter?
If Amazon.com loses $3 million in 60 minutes of shutdown, how much could we (Bhutan) possibly be losing when;

1. When Internet is down across the country four many 60 minutes?
2. When Mobile network fails?
3. When the electricity goes out for days and weeks?
4. When the roads remain blocked for days? and 
5. When the whole Nation is put to standby mode for a day on the Pedestrian Day?

Or do we even care? Another tweet from @tsheringtenxin suggests that unlike Amazon.com ours are "govt owned enterprise after all. It's not going to hurt them in the bone to lose business for weeks and months."

Bhutan's Biggest Earthquake

This was the strongest and the longest earthquake I felt in this life of mine. I was with my wife and daughter at a hotel visiting my brother and our Japanese in-law. At first I was calm, telling my wife not to worry but as it went on and on I was the first to run underneath the door frame and then gathered everyone around me. My in-law was unexpectedly cool about it, she shares how such quakes happen often in Japan. But what she doesn't know is that the pillar she is holding on to may not be as strong as those in Japan.
Our son was all by himself and away from us, we desperately tried to connect to him but in such times even mobile fails us. Then I got worried about my mother but it was five hour later that I could talk to her. She tells me this was the biggest quake she felt in her 50 years on earth. Upon reaching home it was a big relieve to see nothing happened and that we could share news to friends and family via Facebook.
Our Prime Minister, who is currently in New York quickly clammed us all by sharing news from across the country through Facebook. He was even aware of the status of Mobile Phone service in the country, to which I asked what alternatives do we have in such times. His excellency was kind enough to make a reply on my wall. But despite his comforting promise I wonder how could we possibly ensure a secure communication line in such times, when we saw earlier this year how super countries like Japan could fail.

PM's reply.

Another major concern is our lack of preparedness despite so much of awareness done through different medias. Listening to how people reacted today, everybody seems to have ran out of their home for their lives, but that is the unsafest way out- many know about it and only few trust it.

The final and the most dangerous practice in our communities is our quickness in cooking up rumors and spreading them. In times of disasters we must try and help calm people around us, ensuring everybody's safety, get needful information from authentic sources and report casualties to authorities without waiting for someone else to do it. On the contrary, we are good at panicking ourselves and dragging others into it by listening to and spreading rumors. Today, many families are sleeping outside fearing the aftershock which was rumored to happen by midnight. Some people are already talking about GLOF triggered by the earthquake and few crazy people have started talking about the end of the world. As an educated individual it becomes our personal responsibility to verify the rumors and make it stop from spreading further because sometimes it could cause more damage than the disaster itself.

It may shake us but it can't break us.

Breaking the Monopoly

When a fresh roll of cable stretched across Bajothang last week , everybody wondered why TT Cable is changing their functioning cable, but it was a mistake- Damchen Cable was making its entry into the area.Rumors of 50 channels and free connection is already in the air. Every other family I met is waiting to switch cable, but I don't want to do that. I want TT Cable to increase the channels and enhance the signal clarity, which they say is already in the pipeline- without having to ask. One of the best changes in the town!

I still remember how BMobile ragged us before the entry of Tashi Cell, how the way bankers treat clients changed with arrival of new banks, how quality of newspapers improved and price decreased,... how life changed for good at the break of monopoly.

But BPC's monopoly over power in the country may take a long time to break, and for so long we may have to tolerate frequent blackouts. In countries like Singapore, a teenager has never experienced a power blackout in his entire life but in Bhutan a month old babe has felt it over ten times already.

B Mobile vs Tashi Cell as Dual SIM Mobile Comes in...

I was thankful to B Mobile when it first came in the market. I didn't mind paying Nu.600 for the sim card and loading Nu.300 voucher even when I didn't have enough money to buy my shoe. I even found Nu.5 per minute cheap, though I didn't appreciate it being deducted even when the line gets disconnected a few seconds later.

But it all changed when Tashi Cell came to break the B Mobile monopoly. Three months of free talk time, Sim card free and rate as low as Nu.3 per minute, which is again divided into three units. That's when I realized how cheap it could be. I instantly used Tashi Cell but problem was all my contacts used the senior service and it was not fair for them as B Mobile charged higher on calls to Tashi Cell.

The two cellular services lived along in the market for last few years and Tashi Cell couldn't gain as many users as B Mobile had since people already have a sim. Over the years both tired different strategies to market their product. And by any count Tashi Cell was generous, may be it still had to multiply its subscribers three folds to catch up with the senior rival. 

My Dual SIM Mobile using both B&T

Now with the dual sim mobile everybody is going for two sims, one of B Mobile and other Tashi Cell. And it won't take much before Tashi Cell gets equal number of subscribers as B Mobile and that's when occasional smartness could mean huge turnover.

I used Tashi Cell more when they offered Losar bonuses and these days when B Mobile's Power Voucher came in I am using B Mobile more... We have a choice now, smarter choice!